13 years on the floor taught me how businesses actually work. I build software that fits so well, nobody notices the join.
Bolt-on software vs.The Natural Fit.
- Fragmented chaos across three or more apps that don't talk to each other
- Two weeks of staff training every time something changes
- Hidden fees every time you need a button moved or a report added
- The business ends up serving the software
- One source of truth — data flows without you being the bridge
- Staff are running on day one, because the tool thinks like they do
- Continuous evolution included — no surprise invoices
- The software serves the floor, not the other way around
xTide
A unified management suite built for independent venues. TipTide handles transparent tip distribution at end of shift. StockTide tracks inventory in real time. ShiftTide replaces expensive scheduling tools because I built it for a problem I lived every day on the floor.
Visit xTide →
RewardTide
I spent months reading every credit card blog and optimising my own rewards. Then I realised I'd built a system most people don't have. RewardTide teaches everyone, from complete beginner to enthusiast, how to make their cards work harder. Live AI agent, real-time recommendations, iOS and Android.
Visit RewardTide →
The Hamilton Club
A legacy institution needed a digital presence that matched its standing. Member portal, secure authentication, real-time dining reservations, built entirely in-house. The kind of project agencies were quoting five figures for.
Visit the Club →Simple, honest pricing.
Transparent tiers designed to grow with your business, from initial launch to full digital dominance.
A professional foundation. High-performance website, reliable hosting, and basic automation to save you hours of admin.
- Custom Performance Website
- Managed Hosting
- Dedicated Tech Support
- SEO Basics
A complete digital ecosystem including website, branded app, and intelligence, built and maintained for your business.
- Everything in Starter
- Branded iOS & Android App
- Customer Database (CRM)
- Analytics Dashboard
The ultimate partnership. Full-scale digital transformation with dedicated strategy and direct engineering support.
- Everything in Growth
- Custom Automation
- Priority Development
- Advanced Integrations
Ready to skip the talk? Go to Client Hub for direct onboarding →
Booking, scheduling, and additional modules are available and scoped after an initial consultation.
Every business is different and your system should reflect that.
something real.
Whether you need a website, a full digital system, or just want to understand what's possible — I'm happy to start with a conversation.
Briefly describe your project or the problem you're looking to solve. I usually reply within 24 hours.